Equestrian & outdoor marketing that refuses to blend in.
Modern strategy. Bold creative. Data-led growth. Built for what's next.
Earn the nod, not the eye roll.
Made to Thrive helps equestrian and outdoor brands grow with clear strategy, campaigns, and content built to sell, not just look good.
Your customers are experts. They know their sport, their gear, and their community, and they can tell when a brand doesn’t. Made to Thrive pairs 15+ years of marketing experience with a life spent in the saddle and in the mountains, so your brand earns trust instead of eye rolls.
Brands I've worked with
WeatherBeeta
Kingsland Equestrian
Helly Hansen
FEI
The Plaid Horse
Outdoorsy
APHA
Let's work together
Less ramp-up. More momentum. Strategy, creative direction, campaigns, and marketing support designed for meaningful connection and measurable results.
What clients say
Nadia combines strategic thinking, commercial acumen, and hands-on execution at a very high level.
Cameron Rosel
Global Head of Marketing & Digital, WeatherBeeta Group
Nadia has a rare ability to balance brand and commercial considerations. Combined with her deep equine industry knowledge and strong marketing instincts, she was someone I trusted and relied on day-to-day.
Anette Holth
Head of Marketing, Kingsland Equestrian
Nadia brought fresh ideas, optimism, and a solutions-driven mindset to every challenge. Meetings and calls were more engaging and productive when she was involved.
Elana Rabin
Head of PR, Helly Hansen
- 15+ Years
- Driving commercial growth
- US & Global Experience
- International equestrian marketing
- In the Saddle & On the Trail
- Lived, not learned from a brief
- Creative That Performs
- Built to connect, built to grow
Let's talk brands, customers, and what's next.
No awkward pitch. No hard sell. Just a conversation about your goals, your audience, and whether Made to Thrive is the right fit.